Comments for Ferro MCO

Comment on The crack in the wall by Jochum Stienstra

Jochum Stienstra — Mon, 11 May 2009 09:33:28 +0000

Thanks for the link!

Comment on Schröders cat: true, false ánd somewhere in between by Jochum Stienstra

Jochum Stienstra — Mon, 11 May 2009 09:32:48 +0000

Good to hear!

Comment on Alfa or beta by Evolution or (co-)creation « Ferro MCO

Evolution or (co-)creation « Ferro MCO — Sun, 15 Mar 2009 21:19:53 +0000

[...] Doesn’t the consumer stick with ‘the old rules’? Here we see the old fear as described in my ‘Alfa or beta’ blog. The consumer as destroyer of ideas. And the researcher as the facilitator of this mass idea [...]

Comment on Alfa or beta by John Caddell

John Caddell — Sun, 08 Mar 2009 19:52:16 +0000

For beta I meant to write, “rejecting the hypothesis when you should have accepted it.”

I don’t know, I may have confused myself…!

Comment on Alfa or beta by John Caddell

John Caddell — Sun, 08 Mar 2009 18:11:38 +0000

Jochum, do you mean alpha is accepting the hypothesis when you shouldn’t have, and beta is rejecting the hypothesis when you should have?

regards, John

Comment on Five illusions! by Steady as we go « Ferro MCO

Steady as we go « Ferro MCO — Sun, 01 Mar 2009 14:49:54 +0000

[...] is exactly this adaptation that creates the second important illusion: the illusion of [...]

Comment on How painful to understand by Caddell Insight Group » Blog Archive » Why you should listen to customers even if they’re wrong

Mon, 05 Jan 2009 21:16:04 +0000

[...] In marketing, perception is reality. Brand is an accumulation of perceptions. Jochum Stienstra discussed in a recent post how those perceptions create a profound, cognitive reality for customers. So, in focusing on the [...]

Comment on Spread the news by Erwin Duurland

Erwin Duurland — Mon, 08 Dec 2008 17:09:06 +0000

Jochum,

Did you ever come across the work of the biologist dr. Rupert Sheldrake (www.sheldrake.org) and his concepts of morphic fields and morphic resonance? I did not study his theory in detail, but it offers a concept to explain the “entanglement” of individuals (humans and other living beings) that are separated a long way in distance and time.
Many years ago I attended a lecture of him in de Beurs van Berlage in Amsterdam, which included many examples of “entanglement” across space and time. I remember the example of the returning pattern of behaviour of dogs in anticipation of the arrival of their owner, even if the arrival time of the owner was changed randomly. It was one of a number of experiments that he was performing and planning to “proof” his theory. I believe you can find many more examples of “entanglement” in his work.