If you would ask any client or any research provider to choose between boring known information and exciting new, none of them would have to think about it, there seems to be no dilemma here:
And now for the real school board dilemma, lend from Poppers idea about formulating interested hypothesis. This is the research and marketing dilemma right away. Who dares to have the consequences of uncertain interpretation?
Tags: dilemma, new information, uncertaincy